Rau phab ntsa-mounted network advertising tshuab kom ua tiav cov txiaj ntsig zoo, ntim khoom kuj tseem ceeb heev. Qhov project yog hais txog yuav ua li cas lub phab ntsa-mounted network advertising tshuab qhib ib qho kev tshaj tawm tshiab
Cov khoom ntim khoom yog lub hauv paus tseem ceeb thib plaub ntawm kev ua tiav txoj haujlwm. Hauv tebchaws Canada, txhawm rau txhawm rau ua kom muaj kev noj qab haus huv ntawm lub cim tshiab ntawm "kev haus dej haus cawv", qee lub tuam txhab npias tau tawm los nrog cov ntim tshiab hauv xyoo 2000. Lub sijhawm no, npias siv cov ntawv sib txawv thiab daim ntawv lo, ntxiv rau qhov qub xiav, tab sis kuj muaj nyiaj ciam teb. Kev tshawb nrhiav pom tias qhov ntim tshiab no txhawb kev muag khoom, thiab tib lub sijhawm tau tso tseg qhov kev xav ntawm "yooj yim qhib thiab saj zoo dua" rau cov neeg haus cawv. Qhov kev xav no yuav tsum tau siv lub tshuab ua phab ntsa-mounted network advertising rau kev tshaj tawm.
Lub ntim ntawm cov khoom feem ntau arouses neeg lub siab xav yuav. Piv txwv li, thaum lub tuam txhab Coca-Cola lub Coke lub raj mis tawm hauv xyoo 1915, nws tau tsim los ntawm Alex Samson thiab Clyde Edwards, thiab tom qab ntawd rov tsim dua los ntawm Raymond Lowe. Lub tuam txhab Coca-Cola tau thov tias 90 feem pua ntawm cov neeg hauv ntiaj teb tuaj yeem lees paub lub raj mis Coke no. Tsuas yog qhov zoo li no ua rau tib neeg nyiam nws heev. Muab tso rau hauv ib qho chaw uas muaj tsheb khiav ceev yog qhov zoo heev los txhawb cov khoom. Niaj hnub no, muaj ntau txoj hauv kev los txhawb cov khoom lag luam, xws li kev tshaj tawm hauv Is Taws Nem, tab sis nws pom tseeb tias cov channel no yuav muaj qhov pib siab, thiab yog tias siv txoj kev tshaj tawm tsis raug cai, cov neeg siv khoom yuav qias neeg. Nws tseem yog ib qho tseem ceeb heev uas yuav tau xyuam xim rau ib tus kheej txoj kev tshaj tawm hauv kev tshaj tawm. Piv txwv li, cov ntsiab lus tshaj tawm yuav tsum tsis txhob muaj kev tshaj tawm ntau dhau. Qhov tseeb, kev tshaj tawm muag muag yog ib txoj kev nrov heev tsis ntev los no. Vim tias txoj kev no yuav tiv thaiv cov neeg siv khoom los ntawm kev pom tias koj tab tom muag tshaj tawm rau lawv, thiab lawv yuav xav tias koj tab tom xav txog nws los ntawm nws qhov kev xav, uas yuav txo qhov kev ncua deb thiab txo txoj kab kev tiv thaiv.
Phab ntsa-mounted network advertising tshuab tso cai rau cov lag luam, cov tsev loj, cov neeg ua haujlwm lossis cov chaw tsim khoom lag luam los tsim cov ntaub ntawv xov xwm tshaj tawm nrog rau cov yeeb yaj kiab, duab, subtitles, nplooj ntawv web, thiab lwm yam raws li lub network, thiab muab cov neeg siv nrog cov ntaub ntawv xov xwm zoo tshaj plaws. . Kev sib txawv ntawm kev tshaj tawm xov xwm yog qhov tseem ceeb, tab sis qhov zoo ntawm cov khoom nws tus kheej yog qhov tseem ceeb sib npaug. Vim tias thaum koj muaj cov neeg siv khoom txaus txaus, tom qab koj muaj lub koob npe nrov hauv kev lag luam, cov txiaj ntsig ntawm kev tshaj tawm yuav tseem ceeb dua. Kev tshaj tawm ntawm phab ntsa-mounted network advertising tshuab kuj tseem txuas nrog kev muag khoom.
Cov txuj ci ntawm kev tshaj tawm cov khoom lag luam kuj tseem ua rau lub hom phiaj ntawm kev txhawb nqa cov haujlwm kom nce nyiaj tau los sai. Feem ntau, nws tuaj yeem ua tau raws li cov ntawv tshaj tawm hauv khw, cov ntawv xa tuaj nrog cov kev pabcuam dav dav, cov ntawv xov xwm tshaj tawm thiab cov ntawv xov xwm. Txawm hais tias nyob rau hauv 20 xyoo dhau los, kev muag khoom ntawm ntau lub lag luam tau nce zoo heev, tab sis qhov no yog tus nqi ntawm cov nqi tshaj tawm sai. Xyoo 1969, yuav luag 53 feem pua ntawm lub ntiaj teb cov peev nyiaj lag luam tau siv rau kev tshaj tawm. Lub tuam txhab Donnelly Marketing cov ntaub ntawv tshawb fawb qhia tau hais tias, tam sim no, tus nqi ntawm cov khoom txhawb nqa nyiaj rau 73 feem pua ntawm cov peev nyiaj lag luam.
Kuj tseem muaj ntau qhov kev cia siab rau phab ntsa-mounted network advertising tshuab, uas ib txwm muaj kev pabcuam zoo rau kev lag luam, thiab nws yuav muaj zog dua yog tias siv tau zoo.
