Zoo li tsis muaj qhov tsis txaus ntawm cov neeg tuaj tshiab hauv thaj chaw ntawm cov khoom siv hnav. Los ntawm Apple, Samsung, Sony, LG mus rau cov tuam txhab tsis paub me me, leej twg tuaj yeem ua si hauv nws. Tab sis tsis muaj cov khoom lag luam nrov li lub xov tooj ntawm tes. Raws li cov ntaub ntawv tshiab los ntawm lub tuam txhab tshuaj ntsuam KantarWorldpanel, tsuas yog 3 feem pua ntawm cov neeg laus Asmeskas muaj cov khoom siv coj los siv.
Wearable ntaus ntawv
Zoo li cov ntsiab lus xws li Internet ntawm Yam thiab VR, cov khoom siv coj los siv kuj tseem yog qhov tseem ceeb ntawm ntau lub tuam txhab hauv xyoo 2016, tab sis yog tias koj xav paub tias nws yuav txhim kho li cas, koj yuav tsum xub nkag siab tias tam sim no nws zoo li cas, thiab qhov tseem ceeb tshaj plaws, cov khoom siv. Dab tsi yog ib qho cuab yeej.
Dab tsi yog ib qho khoom siv hnav
Lo lus hnav tuaj yeem xa mus rau txhua yam hnav ntawm lub cev, tab sis tam sim no nws feem ntau yog hais txog ob hom khoom: ntse watches, thiab lwm yam.
Cov cuab yeej taug qab kev noj qab haus huv xws li cov kauj-toog npab yuav tsum yog nyob rau hauv qeb thib ob, feem ntau yog li ntawm kaum mus rau pua pua ntawm yuan, nrog rau kev ua haujlwm suav nrog kev suav cov kauj ruam, lub zog ntim, lub plawv dhia, thiab lwm yam, kom cov neeg siv nkag siab txog lawv qib kev noj qab haus huv.
Tus nqi ntawm lub moos ntse feem ntau pib los ntawm ob peb puas yuan, thiab feem ntau ntawm cov hom yog ob peb txhiab. Lawv tuaj yeem tau txais kev ceeb toom los ntawm lub xov tooj ntawm tes, xws li emails, ntawv xov xwm, thiab daim ntawv thov kev ceeb toom, thiab qee qhov tuaj yeem tau txais kev hu. Cov watches feem ntau tuaj yeem ua dab tsi lub kauj-toog npab tuaj yeem ua tau, thiab tej zaum yuav muaj zog dua.
Hais txog kev muag khoom, bracelets tam sim no nrov dua li watches. Cov ntaub ntawv IDC tsis ntev los no qhia tau hais tias saib kev muag nyiaj rau tsuas yog ib feem peb ntawm tag nrho cov khoom siv coj los siv, thiab feem ntau ntawm lwm cov khoom lag luam yog bracelets thiab lwm yam khoom. Txawm li cas los xij, nrog kev muab cov neeg siv kev sib cuam tshuam thiab kev ua haujlwm, cov khoom saib yuav tsum tau tshaj cov kauj-toog npab tsawg kawg ib ncig ntawm 2018. Tam sim no, ntau tus neeg siv tsuas yog xav siv nyiaj tsawg dua los ua haujlwm xws li suav cov kauj ruam, tsis yog siv ntau txhiab tus neeg siv ntse. watches nrog kov screen. Txawm li cas los xij, ib yam li kev hloov pauv ntawm cov xov tooj ntawm tes mus rau cov xov tooj ntse, cov cuab yeej siv tau yooj yim xws li bracelets thaum kawg yuav ua rau cov neeg siv khoom xav tau ntau dua cov khoom siv saib xyuas.
Ntau tus kws tshuaj ntsuam kuj ntseeg tias cov watches ntse yuav hloov zuj zus los ntawm cov khoom siv rau lub xov tooj ntawm tes mus rau ib qho khoom siv ywj pheej, uas yuav ua rau suav tsis tau lub xov tooj ntawm tes. Qhov no yuav tsum nyiam cov neeg siv ntau dua.
Ib nyuag keeb kwm ntawm wearables
Keeb kwm ntawm kev hnav khaub ncaws pib los ntawm kev suav cov kauj ruam. Electronic pedometers tau maj mam tau txais kev mloog ntau dua 10 xyoo dhau los. Xyoo 2006, Nike tso Nike ntxiv rau iPod. Lub sijhawm ntawd, ntau tus kiv cua yuav siv iPods thiab lwm yam khoom siv los suav cov kauj ruam hauv ib hnub.
Cov khoom siv tseem ceeb tseem tsis tau tawm, thiab kev ua tsov rog hnav tsis tau tawm los.
Tib lub sijhawm, smartwatches tau pib nthuav tawm. BlackBerry xov tooj thiab PDAs nrog cov keyboards tau nrov, thiab lub iPhone yug hauv 2007; Android, uas pib txhawb nqa lub cev keyboards, kuj tau hloov mus rau hauv lub vijtsam kov, pib sib tw nrog iOS.
Nws tsis siv sijhawm ntev rau lub tuam txhab thiab cov neeg siv khoom kom paub tias kev sib raug zoo ntawm cov watches, pedometers thiab cov xov tooj ntawm tes tau sib haum xeeb ntau dua li lawv xav. Tau kawg, txhua lub tuam txhab muaj nws lub tswv yim yuav ua li cas. Fitbit thiab Jawbone hais txog kev yooj yim thiab pheej yig. Kev thaiv tsuas yog ib qho kev xaiv xwb, thiab cov ntaub ntawv nthuav tawm tsuas yog hauv cov xov tooj ntawm tes thiab khoos phis tawj. Pebble tau siv tib txoj kev raws li daim ntawv thov mobile, thiab tau sib xws nrog iOS thiab Android, thiab xav tuav ntau tus neeg lub dab teg. Samsung thiab Apple tom qab tau koom nrog thiab tsim cov watches nyuaj dua.
Lwm lub tuam txhab koom nrog hauv cov khoom siv hnav xws li Sony, Microsoft, thiab ntau lub tuam txhab tsis pom tseeb.
Pebble tsim kev lag luam
Yog tias muaj ib lub tuam txhab uas txhais tau tias lub cuab yeej siv tau zoo li cas thiab yuav tsum tau lees paub ntau dua li lwm lub tuam txhab, nws yuav tsum yog Pebble. Tom qab 30 hnub ntawm cov ntaub ntawv sau tseg cov neeg coob coob, Pebble tau qhia ntau tus neeg paub lo lus hnav, thiab nws cov khoom tseem tsis tau tawm.
Thaum Lub Plaub Hlis 10, 2012, Pebble saib tau mus rau pawg neeg pab nyiaj. Lub sijhawm ntawd, nws tsuas yog cia siab tias yuav tau txais $ 100, 000 rau thawj pawg ntawm cov khoom. Lub sijhawm ntawd, Pebble tau nruab nrog lub vijtsam hluav taws xob, txuas nrog lub xov tooj ntawm tes ntawm Bluetooth, thiab txhawb nqa iOS thiab Android. Lub sijhawm ntawd, ntau tus neeg nug: Vim li cas koj thiaj xav tso emails, tweets thiab cov ntawv ceeb toom ntawm koj lub dab teg? Vim li cas thiaj siv lub moos los sau tias muaj pes tsawg txoj kev tau coj mus? Kev siv cov cuab yeej no yog dab tsi? Txawm hais tias cov lus nug no tsis tshua teb, lawv tsis tuaj yeem txwv ntau thiab ntau tus neeg los ntawm kev nqis peev nyiaj hauv nws.
Thaum kawg, txog 69,000 cov neeg tau txhawb nqa Pebble thiab pab nyiaj ntau dua 10 lab US dollars. Pebble kuj yog thawj lub tuam txhab muag ntau tshaj li ib lab smart watches.
Apple vs. Lwm yam
Ua ntej qhov tshwm sim ntawm Apple Watch, cov lus xaiv tau nthuav tawm ntau xyoo. Thaum cov tuam txhab xws li Pebble qhia tau hais tias cov khoom siv hnav tau txais txiaj ntsig, peb paub tias cov tuam txhab loj xws li Apple thiab Samsung yuav nkag mus rau hauv kev ua lag luam.
Los ntawm 2014, Samsung kuj muaj ntau yam khoom siv uas tuaj yeem sib tw nrog Apple cov khoom tsim tau, tab sis tsis muaj leej twg tau txais kev lees paub hauv khw. Ntau npaum li ntawd txhua tus tau tso lawv txoj kev cia siab rau Apple, vam tias nws cov khoom tuaj yeem nqa cov khoom siv coj los siv rau hauv kev ua lag luam loj. Kev vam meej ntawm iPhone ua rau txhua tus xav pom tias Apple cov lus tso dag ua dab tsi, thiab thaum kawg nws tau coj Apple Watch thaum kawg ntawm 2014, tab sis muaj qhov sib txawv loj ntawm seb nws puas ua tiav.
Cov khoom siv tseem ceeb tseem tsis tau tawm, thiab kev ua tsov rog hnav tsis tau tawm los.
Apple yeej tsis tau qhia txog qhov muag ntawm Apple Watch, tsuas yog tias cov ntaub ntawv los ntawm thawj ob lub hlis ntawm kev muag khoom zoo dua li qub iPhone. iPhone txuas ntxiv rhuav tshem cov ntaub ntawv muag, thiab muaj ntau lub peev xwm AppleWatch cov neeg yuav khoom, tab sis ntau tus neeg tsis kam sim cov dej. Tam sim no thaum koj nyob deb ntawm tsev, koj tuaj yeem pom tias tsis muaj coob tus neeg hnav AppleWatch, thiab ntau tus neeg tseem hais tias "Puas yog iWatch no?" Qhov kev lees paub tseem txhawj xeeb.
Txhawm rau muab nws yooj yim, tsis muaj leej twg, suav nrog Apple, tau yeej kev sib ntaus sib tua rau cov khoom siv hnav.
Lub platform sib ntaus sib tua tseem tsis tau pib
Tam sim no lub ntsiab platforms yog Android Wear thiab WatchOS, thiab kev sib ntaus sib tua rau smartwatch platforms yuav tsum yog ob, tab sis thaum lub lag luam loj me me, nws tsis muaj nuj nqis los tham txog qhov no.
Lub tuam txhab tshawb fawb IDC kwv yees tias AppleWatch tam sim no suav txog 58 feem pua ntawm cov khoom lag luam "smart-worn" cov khoom lag luam, AndroidWear watches suav txog li 18 feem pua, thiab Pebble suav txog li 9 feem pua. Nws kuj tau kwv yees tias nyob rau plaub xyoos tom ntej no, AndroidWear qhov sib koom yuav nce ntxiv mus rau 38 feem pua, thaum WatchOS yuav poob mus rau 47 feem pua. Cias muab tso, watches zoo li yuav txhim kho zoo li lub xov tooj ntawm tes ua lag luam, thiab Apple cov khoom yuav thaum kawg yuav dhau los ntawm cov nqi sib tw hauv Android.
Yog tias nws txhim kho zoo li no, Apple cov cuab yeej siv tau zoo yuav tau txais cov software hloov kho tshiab tsis tu ncua, thiab Android watches tseem yuav tau suav nrog cov tuam txhab txiav txim siab. Fragmentation yuav dhau los ua teeb meem loj li cov xov tooj ntawm tes. Qhov no tseem yuav ua rau muaj teeb meem rau cov neeg siv khoom, uas yuav tsum tau ua tib zoo saib seb qhov system twg yuav ua tau raws li cov qauv ntawm cov watches thiab watches, thiab tseem xav txog kev nplua nuj ntawm kev paub thiab kev siv. Kev sib ntaus sib tua rau watches yog qhov hnyav, thiab yog li kev sib ntaus sib tua rau cov tshuab.
Fitbit lub neej yav tom ntej
Tsis muaj leej twg paub leej twg yuav yeej kev sib ntaus sib tua rau cov khoom siv hnav, tab sis Fitbit ntseeg tias nws tau npaj rau cov neeg siv khoom tsis txhob yuav cov khoom siv hnav. Qhov laj thawj tseem ceeb vim li cas cov neeg siv khoom tsis tuaj yeem yuav cov khoom siv coj los siv yog tus nqi, tsis muaj kev nkag siab txog kev ua haujlwm, thiab ob lo lus cog lus tsis muaj lub siab xav hnav lub watch bracelet. . Thiab Fitbit zoo li xav txog cov teeb meem no.
Tus nqi ntawm Fitbit cov khoom yog ntau tshaj li US $ 60 txog US $ 250. Tsuas yog rau lub ntsej muag ntse FitbitSurge, cov haujlwm ntawm lwm cov khoom siv tau yooj yim heev thiab siv tau yooj yim. Nws kuj muaj ob yam khoom sib txawv, Zip thiab Ib qho, uas tuaj yeem hnav ntawm cov khaub ncaws tsis yog ntawm dab teg.
Cov khoom siv tseem ceeb tseem tsis tau tawm, thiab kev ua tsov rog hnav tsis tau tawm los.
Nyob rau hauv 2014, Fitbit nyob rau hauv lub AppStore qoj app. Muaj cov lus ceeb toom tias Fitbit suav txog 70 mus rau 80 feem pua ntawm cov khw muag khoom tsis yog saib, thiab yog tias cov watches ntse ntxiv, nws muaj cov neeg siv ntau dua li Apple cov khoom. Tsis tas li ntawd, Fitbit siv me ntsis rau kev tshaj tawm. Raws li cov lus ceeb toom, nws cov kev siv nyiaj tshaj tawm hauv xyoo 2014 yog ntau dua 21 lab US las. Thawj lub hlis tom qab Apple Watch tau muag hauv xyoo 2015, Apple cov nqi tshaj tawm hauv TV tau txog $ 38 lab.
Nyob rau hauv daim ntawv tshaj tawm nyiaj txiag tsis ntev los no, Fitbit tau hais tias nws muag 4.8 lab cov khoom siv hauv peb lub hlis twg ntawm xyoo 2015, thiab nws muag 10.9 lab units rau tag nrho xyoo 2014, thiab tag nrho cov lej txog tam sim no yog 25 lab. Txawm hais tias tsis muaj cov ntaub ntawv ntawm Pebble, AppleWatch thiab AndroidWear cov cuab yeej, Fitbit yuav tsum nyob hauv txoj haujlwm tseem ceeb, tab sis nws nyuaj rau hais tias cov neeg siv khoom puas yuav txhawb nqa nws ntxiv.
yav tom ntej
Ntawm CES ob peb xyoos dhau los, peb tau pom ntau yam kev ua kis las saib xyuas cov khoom hnav, tab sis lawv txhua tus tuaj thiab mus nrawm. CES xyoo 2016 yuav tsum ntse dua. Tom qab tag nrho, cov tuam txhab loj thiab me tau cia siab tias yuav muaj ntau chav rau kev loj hlob hauv kev lag luam, thiab lawv txhua tus tau twv txiaj ntawm tus kheej thev naus laus zis.
Samsung, LG thiab Sony yuav tsum tau npaj txhij mus. Samsung tseem yuav lo rau nws tus kheej Tizen platform, thaum LG thiab Sony yuav tsawg kawg siv cov khoom hloov kho dua tshiab, txwv tsis pub kuv thov txim rau cov neeg tuaj saib. Apple yuav tsis quav ntsej CES ib txwm muaj, yog li tsis txhob cia siab tias yuav muaj xov xwm txog AppleWatch. Fitbit yuav tsum tso ib lossis ntau dua cov khoom tshiab, thiab sim txheeb xyuas qhov twg yog cov khoom siv tiag tiag. Tom qab tag nrho, Apple lub moos tsis ua raws li txhua tus neeg xav tau, thiab lwm tus neeg tsim khoom yuav tsum ua si; nws kuj tseem tuaj yeem tso nws tus kheej software platform los nyiam Application developer.
Tab sis txawm hais tias los yog tsis yog ib lub tuam txhab txaus siab rau kev hnav khaub ncaws tso tawm cov khoom tshiab ntawm CES, qhov no tsis txhais tau dab tsi. Cov khoom siv yooj yim tiag tiag uas tuaj yeem tshem tawm cov xov tooj ntawm tes tseem tsis tau yug, thiab cov phooj ywg tseem ua haujlwm hnyav.
Txawm hais tias thaum Apple tshaj tawm tias nws yuav ua lub moos ntse, nws yeej nyiam ntau tus neeg siv khoom, thiab tib neeg xav tias Apple yuav rov txhais cov watches ntse thiab ua tus qauv ntawm cov khoom siv hnav. Tab sis ib yam li Google Glass, applewatch tsis tau hloov pauv ntau, thiab cov neeg siv khoom tseem tsis muaj qhov txias ntawm cov khoom siv hnav.
