Sab nraum zoov LED hluav taws xob screen media yog txoj kev loj hlob ntawm kev lag luam advertising nyob rau hauv lub xyoo pua 21st. Nws yog ib qho khoom siv sab hauv thiab sab nraum zoov tshaj tawm nrog lub suab thiab video ua haujlwm. Nws yog ib qho khoom siv high-tech thoob ntiaj teb. Nrog rau kev txhim kho txuas ntxiv ntawm cov txheej txheem kev tsim kho hauv nroog, sab nraum zoov LED cov ntxaij vab tshaus tau siv ntau thiab ntau dua li cov xov xwm tshaj tawm tshiab. Sab nraum zoov LED zaub tuaj yeem coj tau qee yam kev txhim kho rau cov duab ntawm lub nroog, thiab cov ntawv tshaj tawm kuj hloov tau thiab muaj ntau haiv neeg. Txawm li cas los xij, nws yog qhov tsis lees paub tias qhov kev ntsuam xyuas raug tau dhau los ua lub hauv paus rau kev loj hlob sai thiab kev loj hlob ntawm kev tshaj tawm sab nraum zoov hauv lub sijhawm ntawm cov ntaub ntawv loj. Yuav ua li cas kawm hais lus nrog cov ntaub ntawv thiab ua pov thawj tus nqi ntawm kev tshaj tawm sab nraum zoov nrog cov lej tau dhau los ua qhov kev sib tw tseem ceeb hauv lub hnub nyoog digital.
Yuav ua li cas sab nraum zoov LED qhia ua ntej nyob rau hauv lub era ntawm cov ntaub ntawv loj?
Lub precision ntawm sab nraum zoov advertising nyob rau hauv lub era ntawm "cov ntaub ntawv loj"
Hauv kev tshaj tawm sab nraum zoov niaj hnub, thaj chaw thaj chaw uas muaj kev tsheb ntau yog rau kev tshaj tawm sab nraum zoov kom ua tiav qhov tseem ceeb tshaj tawm cov nqi ntawm kev ncav cuag siab thiab kev pabcuam siab. Cov neeg tshaj tawm tau txhawj xeeb txog cov teeb meem xws li "leej twg yog cov neeg tuaj saib tshaj tawm thiab qhov twg yog cov neeg siv hom phiaj". Yav dhau los, kev tshaj tawm sab nraum zoov tau txiav txim siab raws li kev khiav ntawm tib neeg. Nws yog ib qho nyuaj rau kev siv cov ntaub ntawv sim kev tshawb fawb los txhawb thiab piav qhia seb tus neeg siv khoom peev thiab cov khoom tsim tawm hauv kev tshaj tawm sab nraum zoov puas tsim nyog. .
Nrog rau qhov tshwm sim ntawm lub sijhawm ntawm cov ntaub ntawv loj, LED zaub thev naus laus zis tuaj yeem tsim cov ntaub ntawv qhia ntxaws ntxaws los ntawm lub koob yees duab, ua ke nrog kev siv tshuab somatosensory, 3D thev naus laus zis, thiab AR thev naus laus zis, thiab siv cov txheej txheem cuam tshuam los pab cov neeg tshaj tawm xa tawm rau cov neeg siv khoom tsim nyog. Los ntawm.
Sab nraum zoov coj zaub
Cov thev naus laus zis tshiab tuaj yeem txheeb xyuas thaum twg thiab qhov twg tib neeg pom qhov kev tshaj tawm ntawm daim ntawv tshaj tawm, thiab tseem tuaj yeem txheeb xyuas lub hnub nyoog thiab poj niam txiv neej ntawm cov neeg tuaj saib, kom cov neeg tshaj tawm tuaj yeem paub meej qhov twg txhua lub nyiaj ntawm kev tshaj tawm yog siv. Tsis muaj qhov xav tau.
Thaum lub Kaum Ib Hlis 2015, "MODS Sab Nraud Tus Nqi Them" tso tawm los ntawm New Horizon Media yog raws li cov ntaub ntawv loj los ntawm cov tswv lag luam (cov ntaub ntawv ntawm MODS los ntawm cov ntaub ntawv siv ntau dua 30 lab cov neeg siv xov tooj ntawm tes hauv thiab sab nraud Tuam Tshoj Unicom Guangdong Province. ), uas tuaj yeem muab rho tawm los ntawm cov ntaub ntawv loj nrog rau kev tshaj tawm xov xwm Cov ntaub ntawv tseem ceeb xws li tus naj npawb ntawm cov tib neeg, qhov zaus ntawm cov catalysts, qhov muaj pes tsawg leeg ntawm cov neeg tuaj saib, qhov ntev ntawm kev nyob ib leeg, thiab tus nqi ntawm ib txhiab tus neeg yog cov ntaub ntawv tseem ceeb los txiav txim. tus nqi ntawm cov xov xwm.
Yog li ntawd, cov ntaub ntawv loj tau ua rau kev lag luam kev sib txuas lus tau hloov pauv los ntawm kev tshaj tawm mus rau cov neeg tuaj saib, zoo heev pab kev tshaj tawm sab nraum zoov kom ua tiav cov qauv tsim nyog thiab raug tso, thiab ua kom muaj txiaj ntsig zoo ntawm cov peev txheej tshaj tawm uas twb muaj lawm. Yog li kom tsis txhob muaj qhov muag tsis pom kev, thaum nkim kev tshaj tawm cov peev txheej, nws kuj tseem coj tau cov txiaj ntsig tsis zoo xws li lub teeb paug rau lub nroog.
Liang Zhiyong, tus thawj tswj hwm ntawm Phoenix City Media Marketing Department, ntseeg tias: "Ua ke nrog cov ntaub ntawv loj, LED xov xwm yuav tuaj yeem txuas thiab txuas nrog cov xov xwm digital uas tseem muaj cov yam ntxwv ntawm "0 thiab 1", yog li txhawm rau khawb. tob rau hauv kev koom ua ke thiab kev sib txuas lus ntawm LED media hauv cov neeg siv khoom omni-media. Tus nqi siab dua. "
Sab nraum zoov coj zaub
Tsim ib qho "ecology tshiab" rau sab nraum zoov LED media
Los ntawm qhov kev xav ntawm txoj kev loj hlob tshiab hauv kev lag luam, raws li cov neeg siv xov tooj ntawm tes thiab IT tuam txhab lag luam qhib lawv cov ntaub ntawv siv rau kev lag luam, daim ntawv thov ntawm cov ntaub ntawv loj sab nraum zoov tau hloov ntawm lub tswv yim mus rau qhov tseeb. Piv txwv li, thaum Lub Kaum Hli xyoo tas los, Google tau sim siv DoubleClick thev naus laus zis hauv kev tshaj tawm sab nraum zoov. Nws siv cov ntaub ntawv dhau los ntawm lub sijhawm tiag tiag, xws li cov neeg tuaj saib, huab cua, cov ntaub ntawv taug kev, kev ua kis las thiab lwm yam, kom txiav txim siab seb qhov twg yuav tsum tso; tib lub sijhawm, JCDecaux tshaj tawm 2016 Hauv lub xyoo, cov ntaub ntawv los ntawm cov tuam txhab IT thiab Route yuav siv los txhawb cov neeg siv khoom thaum lawv tso 1,000 cov ntxaij vab tshaus digital hauv London; US mobile neeg teb xov tooj AT&T tsis ntev los no tau tshaj tawm cov ntaub ntawv loj rau cov neeg tshaj tawm sab nraum zoov.
Ntxiv nrog rau qhov tseeb ntawm kev xa khoom thiab txais tos, sab nraum zoov LED xov xwm tseem yuav tsum xav txog yuav ua li cas kom cov neeg tuaj saib lees txais cov ntsiab lus thiab txhawb kev yuav khoom, tsis yog cia cov neeg tuaj saib tsuas pom cov ntaub ntawv.
Raws li cov ntaub ntawv los ntawm CCS (Consumer Outdoor Behavior Research Survey) thiab CODC (Zhongtian Monitoring), kev tshaj tawm sab nraum zoov tau dhau los ua ib hom kev tshaj tawm uas muaj kev pabcuam siab vim nws qhov kev pabcuam dav dav, kev paub dhau los ntawm lub sijhawm, tsim cov xwm txheej thiab cov ncauj lus.
Niaj hnub no, Is Taws Nem tau dhau TV ib txwm dhau los ua qhov thib ob tshaj tawm platform. Tag nrho cov ntsiab lus yuav dhau los ua cov ntsiab lus digital. Nyob rau hauv lub neej yav tom ntej, kev sib xyaw ua ke ntawm "cov duab digital ntxiv rau sab nraum zoov" yuav dhau los ua kev sib koom ua ke.
Hauv lwm lo lus, nyob rau hauv lub sijhawm ntawm kev hloov pauv kev noj haus, kev tshaj tawm sab nraum zoov tau pib dhau los ua lub platform tseem ceeb rau cov neeg siv khoom kom txaus siab rau cov khoom siv tiag tiag lossis cov khoom lag luam kev paub hauv lub ntiaj teb tiag. Txhawm rau ua kom cov xov xwm sab nraum zoov ib lub platform rau cov neeg siv khoom siv, peb lub ntsiab lus tseem ceeb yog xav tau: media digitization, kev sib cuam tshuam ntawm thev naus laus zis, muaj tswv yim scenes, thiab siv cov ntxaij vab tshaus LED loj thiab cov xov tooj ntawm tes me me kom nce AR thiab VR thev naus laus zis los txhim kho kev sib cuam tshuam thiab ua kom muaj kev paub zoo.
Alliance lub xov tooj txawb kom ntxiv dag zog rau LED kev sib cuam tshuam
Nrog rau kev loj hlob sai ntawm lub xov tooj ntawm tes hauv Is Taws Nem, ntau yam kev sib tham sib txuas lus thev naus laus zis txuas ntxiv hloov, thiab kev sib raug zoo platforms thiab cov neeg siv khoom nthuav tawm muaj kev txhawb nqa zoo rau kev lag luam lo lus ntawm qhov ncauj thiab qhov tshwm sim ntawm qhov tshwm sim theem, sab nraum zoov LED xov xwm muaj ib puag ncig tshiab ntawm txoj hauv kev loj hlob. Lub ntuj sib txuas ntawm sab nraum zoov LED zaub thiab lub xov tooj ntawm tes lub davhlau ya nyob twg ua rau nws lub pob zeb kub rau cov tsheb khiav offline kom hloov mus rau hauv online platform, tsim kev nkag tshiab, thiab muab nws lub luag haujlwm nplua nuj nyob rau hauv tag nrho kev lag luam ecosystem.
Ntxiv nrog rau qhov muaj txiaj ntsig zoo rau cov neeg siv khoom thiab kev nkag siab siab ntawm sab nraum zoov LED cov lus, uas tuaj yeem ua rau pom kev pom zoo rau cov neeg tshaj tawm, qhov tshwj xeeb zoo ntawm cov khoom siv sab nraum zoov LED ua rau nws pib hloov pauv hauv online thiab cov neeg siv khoom. Ua cov extensions. Cov xov xwm sab nrauv tuaj yeem hloov pauv offline rau hauv online tau zoo los ntawm kev cog lus nrog cov thev naus laus zis tshiab xws li QR code, NFC (Nyob ze rau kev sib txuas lus) thiab iBeacon.
Tsis tas li ntawd, sab nraum zoov LED zaub tau txuas nrog lub xov tooj ntawm tes APP los ntawm kev sib xyaw ntawm cov laj kab hluav taws xob thiab LBS cov ntaub ntawv loj, thiab qhov tseeb qhov ncav cuag tau ua tau zoo los ntawm daim ntawv tshaj tawm, thiab cov ntaub ntawv loj platform raws li thaj chaw. cov ntaub ntawv chaw nyob yog ua ke nrog cov xov xwm digital. Kev xa khoom meej yuav mus txog qhov kawg cov neeg tuaj saib dua.
Cov ntaub ntawv qhia tau hais tias los ntawm kev sib xyaw ntawm kev tshaj tawm sab nraum zoov thiab kev tshaj tawm xov tooj ntawm tes, cov neeg siv khoom muaj feem yuav txais kev tshaj tawm cuam tshuam ntau dua ntawm lub davhlau ya nyob twg thiab tsim kev sib cuam tshuam tom qab. Nws yog undeniable tias sab nraum zoov xov xwm muaj qhov tshwj xeeb zoo rau cov khoom siv hauv Is Taws Nem uas xav tau kev hloov pauv siab. Qhov no tsis yog vim hais tias txawv sab nraum zoov xov xwm muaj nplua nuj thiab ntuj offline tsheb khiav nyob rau hauv txawv scenarios, tab sis kuj vim hais tias ntawm lawv High efficiency ntawm kev hloov pauv tus nqi.
Kev koom ua ke ntawm VR los txhawb "scenarioization"
Nrog rau qhov tshwm sim ntawm kev tshaj tawm 3.0 era, LEDs sab nraum zoov siv los tsom rau qhov chaw, tig mus rau "qhov chaw ntxiv rau lub sijhawm ntxiv rau tib neeg", suav nrog cov yam ntxwv ntawm cov neeg siv khoom hauv nws. Qhov no yuav tsum tau txhim kho cov cuab yeej siv thev naus laus zis, thiab cov neeg tshaj tawm cov khoom lag luam thiab cov npe yuav tsis tsuas yog tsim kev sib raug zoo nrog cov neeg siv khoom los ntawm cov ntxaij vab tshaus loj, tab sis kuj dhau los ua qhov chaw sib sau ua ke rau kev lag luam.
Tam sim no, ntau lub tuam txhab tau tsim 3D, liab qab qhov muag 3D LED zaub cov khoom. Txhawm rau kom txaus siab rau cov neeg siv khoom xav tau kev xav tau ntxiv, qee lub tuam txhab LED zaub kuj tau sim nqa AR / VR thev naus laus zis. Ntawm 2015 Shanghai International LED Exhibition, [Bobangcheng Optoelectronics] tau ntse siv AR augmented reality technology ntxiv rau cov neeg tiag tiag hauv virtual scenes, thiab LED loj screen paub txog kev sib cuam tshuam ntawm virtual scenes thiab cov neeg tiag tiag. Cov neeg tuaj saib nyob rau hauv pem hauv ntej ntawm lub koob yees duab yog cia li rub mus rau hauv cov zaub screen los cuam tshuam nrog lub virtual scene ntawm lub screen, ua rau kom lub lag luam tus nqi ntawm kev tshaj tawm.
Nyob rau hauv lub neej yav tom ntej, cov neeg siv khoom yuav tsis tsuas yog xav tau cov khoom lag luam xwb, tab sis cov ntaub ntawv tiag tiag kev sib cuam tshuam platform uas ua ke nrog cov khoom siv hauv ntej thiab cov ntxaij vab tshaus. LED zaub manufacturers yuav tsum tau maj mam paub lub luag hauj lwm hloov ntawm cov chaw tsim tshuaj paus thiab R & D tus neeg muab kev pab rau cov kev pab cuam-oriented daws teeb meem, thiab integrate ntau cov neeg siv xav tau kev pab rau hauv tag nrho cov kev npaj.
