Cov ntaub ntawv loj yog nyob txhua qhov chaw hauv zej zog, thiab tuaj yeem "ntxiv" nrog N kev lag luam los tsim "cov ntaub ntawv loj ntxiv". Xav txog txoj kev loj hlob sai ntawm Tuam Tshoj txoj kev lag luam sab nraum zoov, tshwj xeeb tshaj yog qhov muaj zog ntawm cov xov xwm tshiab digital uas sawv cev los ntawm cov lus qhia LED, cov ntaub ntawv loj puas tuaj yeem tsim lub txim nrog tam sim no "kub" digital tshiab tawm sab nraum zoov tshaj tawm kev lag luam? ?
Sab nraum zoov coj zaub advertising
Cov ntaub ntawv loj ntxiv rau kev lag luam sab nraum zoov tshaj tawm
Raws li cov ntaub ntawv tshiab los ntawm CTR Media Intelligence, hauv thawj peb lub hlis twg ntawm 2015, Tuam Tshoj txoj kev lag luam tshaj tawm ib txwm muaj (TV, xov tooj cua, ntawv xov xwm, ntawv xov xwm, thiab cov tsoos sab nraum zoov) qeeb los ntawm qhov xav tsis thoob 7.3 feem pua. Kev tshaj tawm sab nraum zoov tseem muaj zog, tswj kev loj hlob ntawm 0.6 feem pua, tab sis thaj chaw tshaj tawm tau txo qis los ntawm 6.5 feem pua.
Txawm hais tias kev tshaj tawm sab nraum zoov tsuas yog nce los ntawm 0.6 feem pua, xav txog kev nrawm ntawm Tuam Tshoj txoj kev tsim kho hauv nroog, qhov no tseem yog qhov kev lag luam nce ntxiv uas tsis tau tsim tag nrho. Raws li ib qho ntawm cov neeg nqa khoom tseem ceeb ntawm kev tshaj tawm sab nraum zoov, coj cov ntxaij vab tshaus tseem yuav tau txais txiaj ntsig los ntawm kev nthuav dav ntxiv ntawm kev ua lag luam thiab txuas ntxiv kom muaj kev loj hlob sai.
Tsis tas li ntawd, qhov txo qis ntawm 6.5 feem pua hauv thaj chaw tshaj tawm sab nraud kuj yog ib qho teeb meem tsim nyog ntawm kev sib tham thiab kev tshawb fawb. Nyob rau hauv xyoo tas los no, nrog kev nce hauv nroog sab nraum zoov advertising coj cov ntxaij vab tshaus, cov teeb meem tsis zoo tau ua raws li ib qho tom qab, xws li teeb pom kev zoo, lub suab nrov, thiab teeb meem hauv nroog. Vim muaj qhov tshwm sim ntawm cov teeb meem no, kev pom zoo ntawm kev teeb tsa ntawm sab nraum zoov cov ntxaij vab tshaus loj tau dhau los ua ntau dua, thiab kev tswj hwm kev tshaj tawm sab nraum zoov tau dhau los ua nruj dua. Thaum lub Kaum Ib Hlis ntawm lub xyoo no, Shenzhen tau ua tus thawj coj hauv kev tshaj tawm "Kev Npaj Tshwj Xeeb rau Kev Txhim Kho Sab Nraud LED Zaub hauv Shenzhen", uas tau tsa kev tswj hwm ntawm sab nraum zoov LED zaub mus rau theem tshiab. Tab sis puas yog txoj kev npaj tshiab yuav tuaj yeem daws qhov teeb meem tam sim no ntawm kev teeb tsa sab nraum zoov LED cov ntxaij vab tshaus? Tseem muaj cov lus nug loj ntawm no.
Tsis tas li ntawd, nyob rau hauv lub sijhawm ntawm kev tshaj tawm sab nraum zoov, qhov teeb meem ntawm "leej twg yog cov neeg tuaj saib tshaj tawm thiab qhov twg yog tus neeg siv lub hom phiaj" uas kev tshaj tawm mob siab txog feem ntau tsis daws. Nws yog feem ntau nyuaj rau kev tshaj tawm sab nraum zoov siv cov ntaub ntawv tshawb fawb los txhawb thiab piav qhia seb cov neeg siv khoom lag luam thiab cov khoom lag luam tawm hauv kev tshaj tawm sab nraum zoov puas tsim nyog. Tam sim no, cov xov xwm tshiab digital uas sawv cev los ntawm LED cov duab tau txhim kho sai thiab nrawm dua. Peb yuav tsum tau nrhiav kev daws teeb meem rau cov teeb meem no txuas ntxiv los txhawb txoj kev loj hlob ntawm kev lag luam sab nraum zoov.
