Dab tsi yog cov yam ntxwv ntawm sab nraum zoov LCD advertising tshuab? Peb txhua tus paub tias sab nraum zoov LCD advertising tshuab tau dav siv, feem ntau yog siv hauv cov khw loj, khw muag khoom, tsev tos qhua, tsev noj mov, xinesmas thiab lwm qhov chaw pej xeem uas cov neeg tuaj sib sau. Cov ntaub ntawv tshaj tawm yog ua si rau cov pab pawg neeg tshwj xeeb los ntawm cov khoom siv loj-screen davhlau ya nyob twg.
Kev siv lub tshuab luam ntawv sab nraum zoov LCD yuav tsum muaj kev txhawb nqa ntawm multimedia playback system. Multimedia playback system siv cov kev tswj hwm ntse ntawm sab neeg ua si kom paub txog kev tswj hwm chaw taws teeb thiab tswj cov neeg ua si, thiab siv cov txheej txheem kev sib txuas ua tiav thiab kev tswj hwm chaw taws teeb thiab tswj kev ua haujlwm ntawm sab server. Nrog rau kev tshaj tawm xov xwm tshaj tawm tshuab, cov neeg siv tuaj yeem tswj cov chaw taws teeb tswj tau yooj yim, multimedia playback zoo tsis txwv los ntawm bandwidth, cov channel tsis txwv los ntawm cov servers, thiab tuaj yeem muaj ntau txoj hauv kev, txawm tias txhua lub davhlau ya nyob twg muaj kev ywj pheej channel.
Lub uniqueness ntawm sab nraum zoov LCD advertising tshuab yog feem ntau xav txog nyob rau hauv cov nram qab no yam:
1. Technology digitalization
Nws yog qhov tsis lees paub tias txhua qhov kev tsim kho thev naus laus zis yuav txhawb nqa txoj kev loj hlob ntawm kev sib raug zoo, thiab kev lag luam xov xwm kev vam khom rau thev naus laus zis yog qhov pom tseeb dua. Cov thev naus laus zis digital tau txais los ntawm digital mobile TV muaj cov ntsiab lus thev naus laus zis thiab muaj zog thev naus laus zis tshiab. Thawj CRT zaub yog maj mam hloov los ntawm lub teeb thiab nyias ua kua siv lead ua zaub, thiab sab nraum zoov LCD advertising tshuab tau dhau los ua qhov kev loj hlob yav tom ntej ntawm xov tooj cua thiab TV.
2. Sab nraum zoov LCD advertising tshuab muaj cov neeg tuaj saib dav.
Cov neeg coob coob ntawm cov neeg siv xov tooj ntawm tes yog qhov zoo tshaj plaws ntawm cov neeg tuaj saib ntawm sab nraum zoov LCD advertising tshuab. Qhov no feature ua rau sab nraum zoov LCD advertising tshuab muaj qhov chaw nyob dav, thiab tsis tas yuav txhawj xeeb txog kev nyem los ntawm ib txwm TVs. Lub tentacles ntawm LCD advertising system tuaj yeem txuas mus rau ntau lub tshuab xws li tsheb npav hauv nroog, subway, tsheb tavxij thiab txawm tias tsheb ciav hlau. Raws li kev txheeb cais, xyoo 2003, lub tsheb ciav hlau txhua xyoo muaj peev xwm nqa tau hauv Suav teb tau mus txog qhov xav tsis thoob ntawm 1.3 billion tus neeg caij tsheb. Xws li kev lag luam loj loj yog "qhov muag tsis pom kev" ntawm ib txwm TV, uas tsuas yog ua rau lub LCD tshaj tawm txoj cai tswj hwm. Kuv ntseeg tias txhua tus twb paub tias nws qhov peev xwm ua lag luam muaj nqis npaum li cas.
3. Kev tshaj tawm tam sim
Tsoos TV yuav tsum tau zaum ib qhov chaw ruaj los saib. Nws yog ib qho khoom kim heev rau cov neeg coob coob uas hustling ua haujlwm thaum nruab hnub. Qhov tshwm sim ntawm sab nraum zoov LCD advertising tshuab tso cai rau cov neeg siv xov tooj los saib txhua lub sijhawm, nyob qhov twg, thiab tau txais cov ntaub ntawv hloov tshiab, uas ua tau raws li tib neeg cov kev xav tau ntawm cov ntaub ntawv hauv lub zej zog ceev ceev, thiab tseem ua rau kev coj noj coj ua ntawm pej xeem lub neej.
4. Kev sib txuas lus monopolistic
Hauv kev sib txuas lus hauv TV ib txwm muaj, cov neeg tuaj saib muaj cov tswv yim sib tham - thaum cov kev pabcuam TV tau hloov mus rau kev tshaj tawm, cov pej xeem txaus siab hloov cov channel thiab tsis txhob "ad bombing", uas ua rau tsis muaj zog ntawm kev tshaj tawm cov ntaub ntawv tshaj tawm rau qee yam. Cov neeg tuaj saib tuaj yeem xaiv thaum twg thiab saib dab tsi, thiab hloov cov channel txhua lub sijhawm, uas tsis zoo rau kev sib txuas lus tshaj tawm. Thiab tshwj xeeb tshaj tawm kev sib txuas lus ntawm sab nraum zoov LCD advertising tshuab, vim hais tias ntawm nws uniqueness thiab compulsion, ua "monopoly" ib tug loj kom zoo dua.
Vim hais tias cov neeg tuaj saib tsom los ntawm lub tshuab luam ntawv sab nraum zoov LCD yog nyob rau hauv lub xeev passive ntawm "tsav", nws yeej tsis muaj "chaw taws teeb tswj" xaiv rau preset kev sib txuas lus cov ntsiab lus ntawm sab nraum zoov LCD advertising tshuab, thiab nws muaj ib tug tej yam preset kev sib txuas lus cov ntsiab lus. . qhov tsim nyog. Txawm hais tias kev sib txuas lus monopolistic ntawm sab nraum zoov LCD advertising tshuab deprives cov neeg saib ntawm txoj cai los hloov cov channel txhua lub sijhawm, rau cov pab pawg xws li cov neeg taug kev tsis tu ncua, nws yog qhov tsim nyog rau kev cog qoob loo rau pej xeem saib tib qho kev pab cuam ntawm sab nraum zoov LCD advertising tshuab hauv pab pawg. Los ntawm kev xav ntawm lub siab xav, cov neeg siv khoom uas tab tom txav mus los lossis caij tsheb hauv tsheb yuav spontaneously tshawb nrhiav cov ntaub ntawv ntxiv hauv lawv lub sijhawm dawb nrog "tsis muaj dab tsi ua", kom lawv tsis sib haum nrog cov kua siv lead ua kua. Cov ntaub ntawv tshaj tawm ntawm kev tshaj tawm, rau qee cov ntsiab lus preset (xws li kev tshaj tawm), cov txiaj ntsig kev tshaj tawm zoo dua, kom cov txiaj ntsig ntawm kev tshaj tawm kev tshaj tawm tuaj yeem lav tau.
5. Kev nkag mus sab hauv
Lub LCD tshaj tawm cov ntaub ntawv tso tawm yog npaj thiab tsim los ntawm cov tuam txhab thiab cov tub lag luam. Cov neeg tuaj saib tsis tas yuav nce kev nqis peev ntawm tus kheej thiab kev siv nyiaj, tab sis tsuas yog yuav tsum tau them nyiaj rau "kev saib xyuas", uas yooj yim rau cov pej xeem lees txais. Lub hom phiaj ntawm qhov no, qhov nrov ntawm LCD tshaj tawm yog ib hom kev lag luam uas tuaj yeem tau txais txiaj ntsig thiab muaj txiaj ntsig zoo ntawm kev noj qab haus huv.
6. Kev siv cov ntaub ntawv ntau tshaj plaws
Yuav ua li cas kom cov ntaub ntawv uas twb muaj lawm pab rau cov pej xeem broadest thiab ua kom muaj txiaj ntsig zoo tshaj plaws ntawm kev lag luam thiab kev sib raug zoo yeej ib txwm muaj kev txhawj xeeb thiab xav txog kev tshaj xov xwm. Kev siv cov ntaub ntawv los ntawm cov xov xwm TV ib txwm nyob deb ntawm kev siv nws tus nqi vim. Ntawm qhov tsis sib xws, qhov tshwm sim ntawm cov tshuab tshiab sab nraum zoov LCD tshaj tawm tuaj yeem ua rau kev siv cov ntaub ntawv thiab ua kom nws cov nqi ntau tshaj.
7. Tus nqi siab ua haujlwm
Cov neeg tshaj tawm xav tau kev tshaj tawm tus nqi tshaj plaws los xa lawv cov khoom lossis cov ntaub ntawv xov xwm rau cov neeg siv khoom tshaj plaws. Sab nraum zoov LCD advertising tshuab tuaj yeem hais tau los muab cov neeg tshaj tawm nrog cov khoom lag luam tshiab thiab tus nqi-rau-nyiaj xaiv.
Ua ntej, cov ntaub ntawv tau tshaj tawm txhua hnub, thiab cov neeg tuaj saib tuaj yeem saib nws ib puag ncig. LCD tshaj tawm tuaj yeem tshaj tawm cov kev pabcuam sib txawv thiab cov ntsiab lus tshaj tawm rau cov neeg tuaj saib sib txawv, ua rau txhua lub sijhawm yog lub sijhawm tseem ceeb rau kev tshaj tawm.
Qhov thib ob, cov neeg tuaj saib yog qhov dav, thiab cov neeg muaj txiaj ntsig tshaj plaws yog tsom ncaj qha. Cov neeg tuaj saib dav thiab cov neeg coob coob ntawm cov neeg ntab yog qhov zoo tshaj plaws ntawm LCD cov neeg tuaj saib. Cov khoom ntawm nws qhov kev tshaj tawm lossis kev pabcuam suav nrog cov neeg nyob hauv qhov chaw uas muaj neeg coob coob ntawm cov nroog thiab cov nroog. Cov neeg tuaj saib no suav nrog ob pawg neeg siv khoom siv dav dav thiab pab pawg neeg siv khoom loj. Yog li ntawd, kev tshaj tawm LCD, kev tshaj tawm nrog kev saib xyuas qhov xwm txheej, yuav tsum yog qhov kev xaiv zoo rau kev sib txuas lus ntawm cov neeg siv khoom ceev ceev.
8. Nqa lub cib fim tshiab rau cov neeg siv khoom
Cov kev tshaj tawm ib txwm raug kho, thiab cov neeg siv khoom muaj kev tsis txaus siab ntau txog qhov tsis zoo ntawm kev tshaj tawm, tab sis tsis muaj leej twg tuaj yeem khiav lawv, thiab lawv tau lees txais lawv. Nws nyob ntawm seb nws cov kev tshaj tawm muaj tswv yim thiab nws cov kev tshaj tawm zoo. Cov ntsiab lus ntawm kev tshaj tawm txuas ntxiv mus rau sublimate, thiab ntawm qhov tod tes, lawv tau tawm tsam nrhiav kev sib txuas lus tshiab, thiab qhov tshwm sim ntawm sab nraum zoov LCD advertising tshuab tsuas yog daws qhov teeb meem no. Nws cov neeg tuaj saib dav yog cov neeg siv khoom zoo tshaj plaws, yog li nws yooj yim dua kom tau txais cov neeg siv khoom txaus siab, yog li kev tshaj tawm kev sib txuas lus yog ntau nyob rau hauv qhov chaw thiab muaj kev cuam tshuam ntau dua.
Ua ntej, qhov tsis tshua muaj siab tshaj tawm tuaj txog tuaj yeem sai thiab ua tau zoo tshaj tawm kev tawm tsam. Vim yog hom kev sib txuas lus tshwj xeeb thiab kev sib txuas lus dav dav ntawm LCD tshaj tawm, cov ntaub ntawv tshaj tawm tuaj yeem xa mus rau kaum tawm txhiab tus neeg.
Qhov thib ob, piv nrog cov ntawv xov xwm, xov tooj cua thiab lwm yam xov xwm, tus nqi ntawm ib txhiab tus neeg (CMP) ntawm kev tshaj tawm video yog qhov tsawg, uas tsuas yog ib feem kaum ntawm tus nqi ntawm ib txhiab tus neeg ntawm cov ntawv xov xwm, xov tooj cua thiab lwm yam xov xwm, uas txuag tau. advertising nqi kuj.
Thib peb, piv nrog cov xov xwm hauv xov tooj cua, lub peev xwm tshaj tawm yog qhov loj, cov ntsiab lus tau hloov kho sai sai, thiab cov ntaub ntawv txuas ntxiv yog qhov zoo. Cov pej xeem txaus siab yog loj, cov neeg tuaj saib tshaj tawm xov xwm yog siab, thiab cov neeg caij tsheb saib xyuas siab.
Plaub, piv nrog rau kev tshaj tawm sab nraum zoov, nws muaj qhov zoo ntawm kev nyeem tau zoo dua, kev pom thiab kev ncaj ncees ntawm kev tshaj tawm cov ntaub ntawv.
Thib tsib, kev tshaj tawm hauv TV muaj cov yam ntxwv ntawm kev nkag siab peb-seem muaj zog, cov xim ci dua thiab kev txav mus tas li, uas muaj qhov zoo dua li cov ntawv tshaj tawm, thiab tshwj xeeb tshaj yog tsim rau cov khoom lag luam qib siab.
Dab tsi yog cov yam ntxwv ntawm sab nraum zoov LCD advertising tshuab los qhia rau koj ntawm no, sab nraum zoov LCD advertising tshuab yog qhov txawv ntawm cov ntawv xov xwm, ntawv xov xwm, xov tooj cua, TV thiab lwm yam xov xwm, nws tuaj yeem pab cov lag luam ua lag luam kom muaj kev tshaj tawm zoo txhua lub sijhawm thiab nyob qhov twg, uas yog yim yam ntxwv qhia saum toj no, kuv vam tias yuav pab tau sawv daws.
