Tam sim no, txhua yam kev tshaj tawm tau nthuav tawm hauv kev tshaj tawm of the elevator, thiab kev tshaj tawm uas nkag mus rau hauv lub tsev elevator tau maj mam dhau los ua ib qho tshwm sim. Puas yog tib neeg yuav them sai sai rau cov tshuab tshaj tawm phab ntsa uas tau teeb tsa hauv thiab ib puag ncig elevator?
Lub tsev elevator advertising yog daim ntawv tseem ceeb tshaj plaws ntawm kev tshaj tawm kev tshaj tawm rau cov neeg siv khoom los siv cov tswv yim tshaj tawm kev sib koom ua ke kom ua tiav cov khoom muag. Nws yog lub qhov rais rau hauv tib neeg lub neej thiab yooj yim rau nkag mus rau tib neeg lub zeem muag. Cov ntawv xov xwm hauv hluav taws xob thiab cov ntawv xov xwm yog qhov chaw tseem ceeb rau kev noj qab haus huv hauv zej zog; lub sijhawm 30- hnub elevator tshaj tawm lub sijhawm tso tawm yog qhov ruaj khov, muaj zog thiab cov ntaub ntawv tshaj tawm mus sij hawm ntev ntws lub sijhawm thiab qhov chaw. Yog li ntawd, yog hais tias lub elevator advertisement tau ua kom zoo nkauj thiab muaj lub zog zoo nkauj, cov neeg yuav tsis xav tias tsis lees paub tom qab nyeem nws ntau zaus. Cov kws tshaj lij kev sib txuas lus ntseeg tias kev tshaj tawm of the elevator feem ntau qhia qee cov ntaub ntawv thaum tib neeg tos lub elevator, thiab tus nqi ntawm cov ntaub ntawv thiab tus nqi ntawm kev sib txuas lus muaj qee yam kev txwv.
ib. Tsis muaj kev xaiv: TV ib txwm muaj tsuas yog ib puas qhov sib txawv, kev tshaj tawm sab nraum zoov kuj hnyav, tsuas muaj ib qho kev tshaj tawm hauv lub elevator, tsis muaj kev xaiv, kev tshaj tawm inevitably nkag mus rau tib neeg lub zeem muag.
b Rau ntau pawg neeg siv khoom, kev tshaj tawm ncav cuag tus nqi siab, thiab cov txiaj ntsig zoo.
c Ib puag ncig zoo, cov khoom lag luam nco tau yooj yim dua (qhov chaw ua haujlwm of the elevator nyob ntsiag to, qhov chaw me me, qhov deb yog ze, daim duab zoo heev, kev sib cuag zoo, thiab kev sib txuas lus zoo).
d Cov nqi tshaj tawm yog tsawg, thiab cov neeg tuaj saib lub hom phiaj yog dav (txhua tus neeg ua haujlwm hauv chaw ua haujlwm, cov neeg ua haujlwm txawv teb chaws, cov neeg siv khoom hauv txhua lub tsev, ntau pua tus neeg nce thiab nqis lub elevator txhua hnub).
e Thaum lub caij of the elevator, cov neeg tuaj saib lub zeem muag yuav tsom ntsoov rau cov ntsiab lus tshaj tawm. Hloov ntawm passive mus rau active nyob rau hauv ib txwm advertising.
f Point-to-point advertising tau zoo dua kom tau txais cov neeg siv khoom sib raug zoo, ua rau cov neeg tshaj tawm cov peev txheej tshaj tawm raug raug dua, thiab zam kev siv nyiaj siv xov xwm raug nkim ntawm ntau tus neeg tsis muaj txiaj ntsig.
g Kev tshaj tawm xov xwm yog qhov loj, thiab nws muaj txiaj ntsig zoo rau kev tshaj tawm xov xwm zoo rau kev lag luam.
h Muaj ntau zaus ntawm kev nce thiab tawm ntawm lub elevator txhua hnub, thiab ntau cov ntawv tshaj tawm tau nyeem.
i Kev tshaj tawm hauv lub elevator tsis cuam tshuam los ntawm cov xwm txheej xws li lub caij, huab cua, sijhawm, thiab lwm yam, kom ntseeg tau cov txiaj ntsig zoo tshaj tawm.
g Psychological compulsion: Lub elevator yog qhov chaw nyob ruaj khov ib ntus, thiab tib neeg tseem tos chim heev. Cov kev tshaj tawm zoo tshaj tuaj yeem ntes tau cov neeg tuaj saib.
k Visual yuav tsum tau: Lub phab ntsa-mounted advertising tshuab yog ntsia nyob rau hauv lub elevator, ntsib cov neeg tuaj saib ntawm xoom nrug nyob rau hauv ib tug txwv qhov chaw, tsim ib tug yuav tsum saib cov nyhuv.
Of elevator nce thiab nqis yog ib qho monotonous thiab tho txawv rau ntau tus neeg. Feem ntau thaum tib neeg tos lub elevator lossis lub elevator nce thiab nqis, nws kuj yog lub sijhawm tho txawv tshaj plaws. Muaj lub zog thiab subconscious pom kev xav tau. Cov kev tshaj tawm tshwm sim ntawm phab ntsa-mounted advertising tshuab Cov tsos ntawm daim duab ib txwm dhau los ua qhov nruab nrab ntawm lub zeem muag. Cov nyhuv kis tau zoo.
